Neuron is a decentralized edge network that connects applications and AI agents directly to DePIN resources. Operating as a peer-to-peer network for data streams, it ensures high performance, privacy, and cost efficiency, with proven traction including over 30 million on-chain transactions and $650K in off-chain revenue.

Despite its technical success and market validation, the company's external image failed to communicate its sophistication. The existing branding lacked the modern, futuristic, and trustworthy aesthetic needed to appeal to investors and resonate with the Web3 community.

starting point

multipart and

node-based product

the metaphor of  a modular control point

dev centered instrument
with a need in scalability

This approach translates abstract technical power into a dynamic, futuristic, and tangible visual language. The design embodies trust and electricity through a sharp, geometric aesthetic and an electric color palette, directly reflecting the network's high-performance and peer-to-peer nature.

The creative strategy was to visualize the network's core architecture. We developed a modular brand system that personifies the key entities forming Neuron's ecosystem: Sensors, AI Agents, Compute, and Robots.

concept

The website serves not only as a presentation layer but as a scalable framework for the brand

Its modular architecture allows core page blocks to be efficiently repurposed for future internal sections, enabling consistent storytelling across diverse products and updates. Simultaneously, the established UI system provides a ready-made foundation for expanding into internal tools and interfaces, guaranteeing long-term visual cohesion and a unified user experience as Neuron's ecosystem grow.

website

I developed the core creative concept and directed the entire visual narrative across all brand touchpoints

This involved art-directing the 3D asset creation, designing motion principles for modular components, and developing dynamic data visualizations. To foster authentic community connection, I proposed a merch strategy that transformed brand modules into tangible objects, moving beyond standard t-shirts and caps. This initiative, anchored in the slogan "Human to Human > Machine to Machine", reinforced the brand’s human-centric values and created deeper ties within the brand.

identity