Hayek seamlessly merges DeFi's freedom with institutional security, providing enterprise-grade self-custody & compliance, Hayek is a self-custodial treasury platform for crypto funds, merging asset management across Ethereum, Solana, and traditional banking with institutional security.

We set out to create more than a fintech brand—we crafted an identity that speaks, thinks, acts like Friedrich Hayek himself

starting point

a strong philosophical
foundation

a personality-oriented approach

classical finance
visual code

We approached the project with one thought-what if Friedrich Hayek built a fintech today? We aimed to pay tribute to his work while ensuring the brand felt bold, modern, and forward-thinking, carrying his economic wisdom while embodying financial freedom, self-sovereignty, and innovation.

Every element, from tone to design, was meticulously shaped to embody Hayek's conviction, and revolutionary spirit. The goal was not just to honor his legacy but to let users experience his philosophy firsthand, as if Hayek himself were guiding them through the future of decentralized finance.

concept